The Advantages of Removable Wallpaper
Covering it with wallpaper is one of the most transformative things you can do any space, be it at home, in the office, commercial premises or, for the focus of this article, on a show or exhibition stand.
As many of us know, usually to our exasperation, traditional papers require glue, time and a significant degree of expertise to apply – not a combination that most of us are blessed with. And when we have a stand to create – with its limited size and an explicit message to convey, the stakes are suddenly a lot higher than if we just want to redecorate the spare bedroom.
And that’s where removable wallpaper could be the ideal solution. It is custom made and ready to go with no paste and no self-adhesive backing paper to peel off first. It’s easy to reposition and re-align, yet it peels off easily when you’re ready to remove it. Which makes it re-usable and economical.
Bespoke wallpaper is an easy and vibrant way to add interest and depth, create impact and draw attention – which is exactly what you want at a show. As an exhibitor, you’re trying to attract the attention of passing visitors – but, of course, so is everyone else, therefore you want to get the maximum effect for your money.
Which brings us to shell-scheme graphics. These are graphics specifically designed by the exhibitor to cover a shell scheme which has already been installed at the show by the organisers. And as the shell scheme is more or less a blank canvas, it’s up to exhibitors to make the most of it.
So, before you start designing anything you should set goals. Think about what you want to achieve and the message you want to get across with your exhibition stand – and then choose or design wallpaper to reinforce your brand. To put it bluntly, you’re spending money to win business so make the wallpaper work for you. A lovely design may be a missed opportunity if you don’t direct it back to your brand. Use it to convey your company’s values or clearly express your products or services – after all, it will be custom-made for you. Images and graphics are a quick and effective medium to communicate a complex message or idea, so use them wisely.
Likewise, identify your target audience and always keep them in mind during the design process. This way you can focus on the best way to communicate your message and present your product or service – attracting the right prospects.
Often booth size can be restrictive so it’s important to fully utilise the space you’ve been allocated. Once you have confirmed the dimensions you can be sure that your wallpaper fits. And, you know exactly what stand size you’ll need in the future because you’ve got the graphics already – saving time and money.
Because of the bespoke nature of your graphics, you can experiment with designs. Choosing carefully reinforces your image and creates a stand design that will attract your target market and reflect your industry.
And the brilliant thing about removable graphics is that when it’s all over, whether it was two days or two weeks, the paper is removable in one piece, leaving little or no residue – ready for the next time you need it.
Removable graphics –it looks like they could be the ultimate solution for shell schemes.
Switch Scene provides bespoke, commercial wallpaper of exceptional quality at reasonable prices.
To discuss your requirements please contact us, and if you already have a quotation just give us the opportunity to beat it.